CIE.  I  Case Study

Strategic Branding

Corporate Identity

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Overview Harrisburg University (HU) approached SCALI CI&BC to create a brand identity for CIE—a new start-up co-founded by HU. As a resource center for entrepreneurs and innovators through its process and programs to promote entrepreneurship, empower underrepresented communities and drive innovation across the central PA region, SCALI CIBC created a branded identity using the acronym 'CIE' and combination of these letters with a 
directional arrow to promote a distinct identity that is focused on movement and growth.