NuPaths. I Case Study

Strategic Branding

Corporate Identity

Print Collateral

Merchandise

Tradeshow

Overview Harrisburg University (HU) approached SCALI CI&BC to create a brand identity for NuPaths—a new start-up co-founded by HU that would position them to be at the forefront of technology-focused pathways to prepare students to perform specific entry-level roles in Information Technology (IT). SCALI CIBC designed a brand identity based on a distinct logo using a custom font that separated the 'NU" and 'PATHS' with an arrow to provide easy nomenclature for its name and memorability.

Brand Identity Program

Learning Institution I PA

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Developing a print system for NuPaths included a grid system that would provide a masterplan for information hierarchy based on prominent color and typographic handling of charts and graphs.